The story behind JSON Burns.
AEO, GEO and WebMCP are the next layer of search — and almost nobody is building for it honestly. If you're writing about AI search, citation engineering, or the people pioneering it, everything you need is below.
Media contact
For interviews, commentary, fact checks, or high-resolution assets, reach Jason directly. He responds fastest to email and is happy to hop on a call.
Media assets
A brand-aligned illustrated portrait of Jason Burns, suitable for articles, podcast cover art, and speaker profiles. Right-click or long-press to save.
For the original headshot or higher-resolution alternatives, email jason@adolicious.com.
Why this matters now
Search is splitting into two surfaces: the ten blue links everyone fought over for twenty years, and the synthesized answer that names one or two sources. Winning the first doesn't guarantee you'll appear in the second. Most brands are architecturally invisible to AI engines — not because their content is bad, but because it isn't structured to be extracted, corroborated, and cited.
JSON Burns is a done-for-you build: rendered AI-ready pages, entity wiring, JSON-LD, direct-answer structure, and WebMCP groundwork. It's the practical fix from someone who spent two decades routing real buyer intent to real businesses through pay-per-call lead generation.
The founder, Jason Burns, is a former pay-per-call platform founder and a 2023 AFFY Expo nominee for Pay-Per-Call Company of the Year. He's now focused on the same problem on a new surface: making sure AI agents hand the caller to the right business.
At a glance
Company
JSON Burns is an AEO/GEO/WebMCP consultancy operated by Jason Burns through Adolicious, LLC.
Founded
2026 — born out of watching brands lose visibility as AI search shifted from ranking to citing.
Founder
Jason Randolph Burns — lead generation industry OG, former HurcuLeads founder, "Stuff Doer" at Adolicious, LLC.
Headquarters
79 E Daily Drive #115, Camarillo, CA 93010
Recognition
2023 AFFY Expo nominee — Pay-Per-Call Company of the Year (Adolicious, LLC).
Background & proof points
- 2023 AFFY Expo nomination: Pay-Per-Call Company of the Year
- HurcuLeads history and 2009-era interview transcripts: /hurc
- YouTube archive of HurcuLeads interviews: search "HurcuLeads" on YouTube
- LinkedIn: Jason Randolph Burns
Possible story angles
The second search surface. Most SEO coverage still treats rankings as the game. The real shift is whether ChatGPT, Perplexity, Gemini and Claude can cite you in a synthesized answer — and that requires a different build.
A lead-gen veteran enters AI citations. Jason Burns routed intent by phone for two decades; now he's routing intent to businesses through AI engines. The parallel is the story.
Father-daughter business, no vanity titles. Adolicious is run by Jason's daughter Kirstyn; he calls himself a "Stuff Doer." The company is built on honesty, integrity, and innovation rather than inflated titles.
Honest AEO vs. the scorecard economy. The market is full of free audits and AISEO tools that hand back a grade. JSON Burns hands back the actual rendered fix — and is transparent about what citations can and can't guarantee.
Need a quote, interview, or high-res asset?
Jason is available for podcasts, panels, commentary, and one-on-one interviews about AI search, AEO, GEO, WebMCP, and the future of business discovery.
Email jason@adolicious.com