Your SEO works.
The AI doesn't care.
ChatGPT, Perplexity, Gemini and Google AI Overviews are quoting someone for your category — it just isn't you. JSON Burns retrofits your existing site for Answer Engine Optimization, Generative Engine Optimization, and the emerging WebMCP standard so AI engines can read and are positioned to cite you.
Not gonna lie — if you don't get why a lead-gen guy named Jason Burns calling this JSON Burns is perfectly hilarious, you probably need my help. If you do get the joke, stick around anyway. I'm in this AEO/GEO/WebMCP soup all day, every day, and a few things are shifting fast.
Traditional Search
Ten blue links. The question crawlers asked was "who ranks?" You hired an SEO. You won the game.
AI Search
One synthesized answer. The question is now "who do I trust to quote?" If you're not the cited source, you don't exist.
"Traditional search engine volume will drop 25% as users shift toward AI chatbots. Moving from SEO to Answer Engine Optimization isn't a tweak — it's a new way of thinking."
Three disciplines, one system.
Structure for citation
Direct-answer-first sections, FAQ + entity schema, and your credentials baked into every page so the answer ships with proof attached.
Build the trust graph
Wire every page to your real, verifiable identity so AI engines corroborate you from multiple independent sources — not just one.
Future-proof for agents
WebMCP groundwork (the emerging W3C draft) so when AI agents start booking and quoting on behalf of users, your business is already wired in.
Stop burning AI credits just to stand still.
Building your own AEO stack? Cool. Hope you enjoy $400 / week in token spend, three deprecated SDKs, and a Claude rate-limit error on a Tuesday. Mr. JSON Burns has been there. He has the receipts. (And the therapy bill.)
Meet Mr. JSON Burns CreditsRead the playbook
AEO vs GEO vs WebMCP, explained
Three acronyms, one shift. Here's what they actually mean and why your SEO team is suddenly nervous.
How to get cited by ChatGPT in 60 days
The exact structure, schema and citation graph that wins AI answers — without rebuilding your site.
WebMCP: the agent web is coming
Anthropic's Model Context Protocol is on a W3C track. Here's what to build before agents start booking.
How I built Hurculeads.com
Before AEO, there was lead-gen. The pay-per-call lessons that still apply in the agentic web.