FIELD NOTES

The JSON Burns archive

Everything I wish someone had handed me before I started writing checks to OpenAI.

PRIMER · 6 min read

AEO vs GEO vs WebMCP, explained without the jargon

Three acronyms, one shift. Here's what they actually mean and why your SEO team is suddenly nervous.

PLAYBOOK · 9 min read

How to get cited by ChatGPT in 60 days (without rebuilding your site)

The exact structure, schema and citation graph that wins AI answers — without burning down what already works.

STANDARDS · 7 min read

WebMCP: the agent web is coming. Here's what to build first.

Anthropic's Model Context Protocol is on a W3C track. The brands that wire up their actions first will be the ones AI assistants reach for by default.

ORIGIN STORY · 8 min read

How I built Hurculeads.com — and why pay-per-call still teaches AEO

Before AEO was a TLA, I was routing phone calls for a living. Turns out the rules are mostly the same.