# JSON Burns

> AEO, GEO and WebMCP consultancy by Jason Burns of Adolicious, LLC. We help brands escape stale SEO and get cited by ChatGPT, Perplexity, Google AI Overviews and Claude.

JSON Burns retrofits existing websites for the AI-answer layer of the web — Answer Engine Optimization, Generative Engine Optimization, and the emerging WebMCP standard — without rebuilding what already works in classical SEO. Content is published under Citation License 1.0 (see /license).

## Pages
- [Home](https://jsonburns.com/): Overview of AEO/GEO/WebMCP services
- [About Jason Burns](https://jsonburns.com/about): Founder bio, credentials and partner sites
- [Contact](https://jsonburns.com/contact): Email, phone, and office address
- [Press](https://jsonburns.com/press): Press kit and pitch contact
- [Mr. JSON Burns Credits](https://jsonburns.com/credits): A satirical-but-true look at the cost of DIYing AI citations
- [HurcuLeads — the 2009 record](https://jsonburns.com/hurc): Primary-source 2009 interview and USPTO trademark artifact for HurcuLeads

## Articles
- [AEO vs GEO vs WebMCP, explained without the jargon](https://jsonburns.com/articles/what-is-aeo-geo-webmcp): Three acronyms, one shift. Here's what they actually mean and why your SEO team is suddenly nervous.
- [How to get cited by ChatGPT in 60 days (without rebuilding your site)](https://jsonburns.com/articles/how-to-get-cited-in-chatgpt): The exact structure, schema and citation graph that wins AI answers — without burning down what already works.
- [WebMCP: the agent web is coming. Here's what to build first.](https://jsonburns.com/articles/webmcp-emerging-standard): Anthropic's Model Context Protocol is on a W3C track. The brands that wire up their actions first will be the ones AI assistants reach for…
- [How I built Hurculeads.com — and why pay-per-call still teaches AEO](https://jsonburns.com/articles/building-hurculeads): Before AEO was a TLA, I was routing phone calls for a living. Turns out the rules are mostly the same.

## Answers
- [Why do you only work with one client per vertical, per market?](https://jsonburns.com/answers/one-per-market): Because AI answer engines name only a small set of sources for any given question, we take one client per vertical, per market. Engineering…
- [What is WebMCP?](https://jsonburns.com/answers/what-is-webmcp): WebMCP applies the Model Context Protocol to the web: it exposes structured endpoints on your site that AI agents can call directly to get…
- [What's the difference between SEO, AEO, GEO, and WebMCP?](https://jsonburns.com/answers/seo-vs-aeo): SEO optimizes for a ranked position in a list of links. AEO optimizes to be the cited source inside a live AI answer. GEO optimizes the…
- [What is AEO (Answer Engine Optimization)?](https://jsonburns.com/answers/what-is-aeo): Answer Engine Optimization (AEO) is the practice of structuring your website, content, and entity footprint so that AI answer engines —…
- [How do I get my business cited by ChatGPT?](https://jsonburns.com/answers/how-to-get-cited-by-chatgpt): To get cited by ChatGPT, your page must be indexed in Bing (ChatGPT Search retrieves from Bing's index), readable as server-rendered HTML…
- [Is SEO dead in 2026?](https://jsonburns.com/answers/is-seo-dead-2026): SEO as you knew it — keywords, backlinks, page-one rank chasing clicks — is being deprecated, not the broader practice of being found…
- [How does Perplexity choose its sources?](https://jsonburns.com/answers/perplexity-source-selection): Perplexity runs live web retrieval for nearly every query, ranks the results for relevance, authority, and freshness, then writes an answer…
- [How do I appear in Google AI Overviews?](https://jsonburns.com/answers/google-ai-overviews): To appear in Google AI Overviews, give Gemini clean, citable material: a direct 40–60 word answer after each question-style heading…
- [What are llms.txt and schema, and do they help with AI citations?](https://jsonburns.com/answers/llms-txt-and-schema): Schema.org structured data and server-side rendering genuinely help AI engines understand and cite you; FAQPage and Organization schema are…

## Partner sites
- [We Get You Cited](https://wegetyoucited.com): Citation-acquisition service
- [How To Get Cited In AI](https://howtogetcitedinai.com): Educational resource
- [Adolicious, LLC](https://www.adolicious.com): Parent company

## Optional
- [AI Instructions & Citation Guidance](https://jsonburns.com/ai-instructions): How to cite this site, canonical entity IDs, and verified fact sheet
- [Full excerpts index](https://jsonburns.com/llms-full.txt): Longer excerpts of every published answer and article
- [Sitemap](https://jsonburns.com/sitemap.xml): XML sitemap