# JSON Burns — Full excerpts > Excerpt index of published answers and articles at jsonburns.com. One short excerpt (~300 chars) per item, each linking to its canonical page. Full text lives at the canonical URL under Citation License 1.0 (/license). Wholesale republication is prohibited; cite with attribution. ## Articles ### AEO vs GEO vs WebMCP, explained without the jargon Canonical: https://jsonburns.com/articles/what-is-aeo-geo-webmcp Three acronyms, one shift. Here's what they actually mean and why your SEO team is suddenly nervous. ### How to get cited by ChatGPT in 60 days (without rebuilding your site) Canonical: https://jsonburns.com/articles/how-to-get-cited-in-chatgpt The exact structure, schema and citation graph that wins AI answers — without burning down what already works. ### WebMCP: the agent web is coming. Here's what to build first. Canonical: https://jsonburns.com/articles/webmcp-emerging-standard Anthropic's Model Context Protocol is on a W3C track. The brands that wire up their actions first will be the ones AI assistants reach for by default. ### How I built Hurculeads.com — and why pay-per-call still teaches AEO Canonical: https://jsonburns.com/articles/building-hurculeads Before AEO was a TLA, I was routing phone calls for a living. Turns out the rules are mostly the same. ## Answers ### Why do you only work with one client per vertical, per market? Canonical: https://jsonburns.com/answers/one-per-market Because AI answer engines name only a small set of sources for any given question, we take one client per vertical, per market. Engineering two competitors to win the same single answer would mean working against ourselves and diluting both. One client per market lets us focus entirely on making… ### What is WebMCP? Canonical: https://jsonburns.com/answers/what-is-webmcp WebMCP applies the Model Context Protocol to the web: it exposes structured endpoints on your site that AI agents can call directly to get clean, structured answers, instead of scraping rendered HTML. It's the difference between being readable by an AI and being directly callable by one — the… ### What's the difference between SEO, AEO, GEO, and WebMCP? Canonical: https://jsonburns.com/answers/seo-vs-aeo SEO optimizes for a ranked position in a list of links. AEO optimizes to be the cited source inside a live AI answer. GEO optimizes the upstream training and retrieval corpora the models learn from. WebMCP exposes your site so AI agents can query it directly. They share fundamentals but target… ### What is AEO (Answer Engine Optimization)? Canonical: https://jsonburns.com/answers/what-is-aeo Answer Engine Optimization (AEO) is the practice of structuring your website, content, and entity footprint so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — cite you as the source when they generate a response. Unlike SEO, which competes for a ranked list… ### How do I get my business cited by ChatGPT? Canonical: https://jsonburns.com/answers/how-to-get-cited-by-chatgpt To get cited by ChatGPT, your page must be indexed in Bing (ChatGPT Search retrieves from Bing's index), readable as server-rendered HTML, and structured so the answer is easy to extract. Then ChatGPT selects citations by relevance, authority, freshness, and clean formatting — naming three to six… ### Is SEO dead in 2026? Canonical: https://jsonburns.com/answers/is-seo-dead-2026 SEO as you knew it — keywords, backlinks, page-one rank chasing clicks — is being deprecated, not the broader practice of being found. Organic click-through on AI-Overview queries fell about 61% before partially recovering, and AI Overviews now cover roughly 48% of Google searches. The work that… ### How does Perplexity choose its sources? Canonical: https://jsonburns.com/answers/perplexity-source-selection Perplexity runs live web retrieval for nearly every query, ranks the results for relevance, authority, and freshness, then writes an answer with numbered citations to the handful of sources it used. To become one, be retrievable (server-rendered, crawlable, allow PerplexityBot), answer the specific… ### How do I appear in Google AI Overviews? Canonical: https://jsonburns.com/answers/google-ai-overviews To appear in Google AI Overviews, give Gemini clean, citable material: a direct 40–60 word answer after each question-style heading, structured formatting, schema markup, and genuine expertise signals. The single fastest path is your existing Featured Snippets — pages Google already trusts as the… ### What are llms.txt and schema, and do they help with AI citations? Canonical: https://jsonburns.com/answers/llms-txt-and-schema Schema.org structured data and server-side rendering genuinely help AI engines understand and cite you; FAQPage and Organization schema are especially useful. llms.txt is a newer, low-cost standard worth publishing but, as of 2026, not yet proven to move citations on its own. The things that…